Monday, September 24, 2018

Colin Kaepernick is Nike's $6 billion man


Take this mainstream media report with a grain of salt.
  It remains to be seen how NIKE sales will be affected.

CBS News reports the heat Nike has taken over its controversial advertising campaign featuring former NFL start Colin Kaepernick seems to have had another effect: burnishing the iconic brand's appeal to investors.

Nike shares have surged 36 percent on the year, making the company the top performer on the Dow's index of 30 blue-chip stocks. The run-up includes a nearly 5 percent increase since Nike's Labor Day announcement that Kaepernick would be featured in its campaign, adding nearly $6 billion to the company's market value. 

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