Wednesday, May 22, 2019

NBA ratings plunge 48%...Raptors-Bucks series leads to massive dip in TV ratings

I haven't seen one second of NBA playoffs.
Just don't really care and apparently I'm not alone. 

Yahoo Sports reports the Eastern Conference Finals features two players who could be considered the NBA’s best in Giannis Antetokounmpo and Kawhi Leonard, a team that posted the league’s best record and point differential (Milwaukee Bucks) and a grizzled opponent looking to make their first NBA Finals (Toronto Raptors).

None of that seems to be a compelling draw for the average viewer in the United States, however.

The Athletic’s Richard Deitsch detailed that Game 2 between the Bucks and Raptors averaged 4.39 million viewers on TNT, down 48 percent year-over-year from when the LeBron James-led Cleveland Cavaliers squared off against the Boston Celtics in 2018.

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